Sector: PR and Marketing
Zoe Christopher highlights the struggle of not knowing what industry to enter after graduating from university. After trying a few different sectors, today she works for TruStack a tech company, which she loves.
Where do you call home?
Northumberland. Originally born in Northern Ireland, due to my parents being in the armed forces, we moved back to the motherland of the North East when I was around 4 years old to be back with family who are all from Northumberland. I now live with my partner by the sea in Cullercoats.
Tell us about your role?
I am currently the marketing manager for a North East based IT managed services company called TruStack. I look after all the marketing and PR.
How did you get to where you are today?
So, I started life at Northumbria university on a marketing management degree, where I am super proud to say I achieved first class honours. My first ‘real’ job (not including my roles as a Saturday girl in many retail stores) was at Sanderson Arcade in Morpeth, where I was the assistant manager/ marketing and events assistant of the shopping centre. I then had a brief marketing role in the financial services sector, before moving on to the tech industry at TruStack!
What struggles or obstacles did you face along the way?
I think one of my main struggles was not knowing what industry I wanted to be in. I feel that a lot of people leaving university are expected to know their next move or have something like a graduate programme ready and waiting for them in the wings as soon as they leave. I was not one of those!
I also think moving from retail to financial services was a shock. Not having the same freedom to be able to write articles, blogs or manage events freely was an issue for me. Now I’m in the tech sector and I love it. The fast-paced environment suits me down to the ground. The constant evolution in technology that we get to experience as a managed service is mind blowing. I think it can just take a bit of time to find where you are truly comfortable, and that’s ok!
Describe the moment you first got a feel for success?
I think a standout moment for me at TruStack was writing my first year-end report for the board. You can get so caught up in all your daily activities, that you don’t take the time to really look back at where you started, and how far you have come. Writing that report I was able to see on paper where I had impacted the business, not only on a financial level, but also on a creative level. It took away some of that imposter syndrome we can all feel at times.
Do you have any advice to aspiring young females?
Don’t be afraid of change, embrace it and use it as a tool to develop yourself. Just don’t make anyone change who you are.
What advice would you give to your younger self?
Everyone fails sometimes and that’s ok.
What three words inspire you and encourage a positive path?
You’ve got this.
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