Stacey Crowther

Event Manager, County Durham

Sector: Events Management

After stumbling into a PR and marketing degree, Stacey Crowther is now the events manager for The Entrepreneurs Forum.

Where do you call home?     

Home was originally the Lake District. I spent my childhood growing up on a Herdwick sheet farm in the Langdale Valley. However, it is now a tiny village on the border where Co. Durham meets North Yorkshire. I thought it was a good idea to follow a boy….14 years later he is now my husband and father of our two-year-old monster, Esme!

Tell us about your role?  

I am the events manager for The Entrepreneurs’ Forum a membership organisation that brings together like-minded business owners to share experience and help each other grow their companies faster.

How did you get to where you are today? 

I have always had a job, growing up in a low-income household I was determined to pay my own way as I knew my parents couldn’t afford to. This is a rule I live by to this day!

My first job at the age of 11 was in the local Garden Centre Cafe, followed by a shop and eventually an assistant manager position in the village pub/hotel but as soon as I had the opportunity I fled the constraints of my countryside upbringing and found myself surrounded by the big city lights of Leeds where I completed four years at Leeds Metropolitan University. Finishing my higher education journey with a 2.1 in PR, Marketing and Events.

From there I returned to the Lake District where I was offered a marketing assistant position at Impact International. A leadership and development consultants based on the shores of Lake Windermere. I was offered this position as I had completed some unpaid work experience there as part of my degree and they had been impressed with what I had achieved.

After spending a few months travelling around New Zealand the time came to follow that boy and I joined the Entrepreneurs’ Forum and relocated to Darlington. Eight years later and I am still here. My day to day role has changed over time but the company culture and ethos has stayed the same. I couldn’t imagine working anywhere else!

What struggles or obstacles did you face along the way? 

My childhood dream growing up was always to be a vet but this plan fell through when I realised I didn’t have the academic ability or desire to study for such a lengthy period.

I stumbled into a PR and marketing degree because I thought attending university was my only option, the thing ‘to do’. Personally, for me I did not find the University experience as fulfilling as others and struggled during my four years there.

I often wonder where my path would have taken me had I not attended.

Describe the moment you first got a feel for success?

I think my lightbulb moment came when I found something that I really enjoyed. I think once you find something that makes you happy you start to excel, and success follows. 

Do you have any advice for aspiring young females? 

Do not feel pressured into attend university. The higher education route suits some people but not everyone. There are a number of fantastic opportunities to be found elsewhere including apprenticeships and internships.

What advice would you give to your younger self?  

That money and job titles don’t define your success. A good home, work life balance is far more important! As is being in a job that you enjoy surrounded by people who make you feel valued and appreciated.

What three words inspire you and encourage a positive path?  

Be – polite, courteous and conscious.

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