Sector: PR and Marketing
Sophie Spaldin spent many years undertaking unpaid internships help her gauge where she wanted her career to go. Today she is marketing and PR manager for utilities group Everflow.
Where do you call home?
For me, home is Teesside.
Tell us about your role?
I’m a marketing and PR manager for utilities group, Everflow.
How did you get to where you are today?
I studied English Literature to keep my options open, since I was interested in both journalism and PR/marketing. I then did a range of internships and placements to help me figure out what I liked doing, before landing my first full-time job as a journalist.
Later, I went to work for a PR & marketing agency and realised I loved helping businesses achieve their goals and seeing my work make an impact.
I then came to Everflow, which was a start-up without a marketing department. I saw an exciting opportunity to make a difference and help the company achieve its goals, so I approached CEO, Josh. Three years later and I have managed people and agencies, gained a CIM diploma in professional marketing and reached the goals I set out to. I’ve also set even bigger goals along with the directors, which we’re now on track to achieve.
What struggles or obstacles did you face along the way?
I came from what I feel was the height of the ‘internship generation’, when to gain experience, you had to have experience and there was even strong competition for unpaid internships.
In creative industries like journalism and marketing, this meant spending quite a few years working for a very small pay packet to get where I wanted to be.
Describe the moment you first got a feel for success?
When I presented a comprehensive marketing strategy, plan and budget proposal to the board and felt confident in answering every question the directors and investors asked, I really felt like I’d come a long way and learned a lot in a short period of time thanks to my first-hand experience and CIM diploma.
Do you have any advice for aspiring young females?
Work hard, be confident in your ideas, be nice to people and think about the bigger picture – don’t get caught up in your targets and don’t forget that you’re part of a wider team.
I like to put myself in the shoes of the CEO or business owner and consider what’s best for the business because, ultimately, if the business succeeds, you succeed (especially if it’s down to your ideas!).
What advice would you give to your younger self?
Be more confident, know your worth and don’t take it to heart if people are difficult in the workplace – not everyone is a team player.
What three words inspire you and encourage a positive path?
Believe in yourself.
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