Beverley Goodall

Accountancy Managing Director, Norton

Sector: Accountancy

After realising that working for someone else didn’t fulfil her any more, Beverley Goodall took the leap of setting up her own business and is now managing director of AbacusBean. 

Where do you call home? 

Norton village, where I grew up and brought my children up.  

Tell us about your role?  

I’m the managing director of AbacusBean Limited, an accountancy practice based in Stockton, with clients across Teesside, the UK and worldwide. 

How did you get to where you are today? 

After leaving university, I served a three year training contract to qualify as an accountant. After qualifying, I worked for someone else for 20 years before deciding, in 2018, to set up on my own. AbacusBean was just me in 2018 and I planned to work from my kitchen table, with just a handful of clients. Within the space of three years, we now have 11 staff and around 400 clients. We are moving premises to allow us more space to grow to 20 staff as our client base continues to expand. We have clients in New York, Delaware USA, France, Spain, London, Manchester, Cambridge, Hertfordshire, the North-East and Teesside. 

What struggles or obstacles did you face along the way? 

I’ve always been quite headstrong but very lucky in that the companies I have worked for have given me lots of amazing opportunities and given me the skills I need to do the job now. I had a very big network before I left to go it alone and that network has looked after me and helped me build the client base we have today. As a relatively new business we haven’t quite built the cashflow to a point where we are comfortable and we are continually re-investing in the business and the team, although this can prove to be a bit of a headache at times.  

Our biggest challenge at the moment is building the team to match the work that keeps coming in. It can take six months for us to find the right person and then it’s getting them in place before the next raft of work starts to drop.  

Describe the moment you first got a feel for success? 

I think I got to a point where I realised what I was doing for someone else didn’t fulfil me any more. That’s when I started to think about doing my own thing in a slightly different way. We all have doubts but once you jump, you have to make sure what you’re doing pays the bills.  

I was a single parent with two kids and couldn’t afford to fail. You work hard and you put in the graft. We’ve won five awards so far and sometimes people only see the successful parts – they don’t see the hours and hours you have to put in relentlessly to get to that point. Success is hard work and effort and generally doesn’t just fall into your lap, however easy someone may make it look.  

Do you have any advice for aspiring young females? 

Work hard, have goals and aspirations, do what makes you happy! If someone says you can’t do something, prove them wrong and go for it. Life is what you make it, and you get out what you put in. Us women can take on the world if we choose to – there is nothing holding us back apart from ourselves. 

What advice would you give to your younger self?  

Don’t worry too much about the future, or be too impatient to get ahead, things work out in the end in a way you wouldn’t expect. Just believe in yourself and your abilities, work hard and be a good person and the rest will fall into place. 

What three words inspire you and encourage a positive path?  

Get back up! There isn’t time for moping about. If you want something enough, you have to go and get it. If you get knocked down, you get back up.  

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